By Alexander Flores, Wednesday, Mar. 23 2011 @ 2:31PM
|All photos by Alexander Flores|
|For more photos from Flatstock 29, check out Alex's two-part slideshow here and here.|
Greetings citizens: I don't usually do this, but at the request of our intrepid music editor, I'm compelled to give an account of my virginal visit to the phenomenon that is known as Flatstock
For those not as obsessed with design and poster printing as I am, Flatstock is a rock poster convention created by the American Poster Institute
and it's been operating at different festivals all over the nation since 2002. The American Poster Institute is a non-profit organization dedicated to promoting and preserving the art form of rock posters, and was formed to protect the spirit of the music and cultural landscape portrayed in the work of gig poster artists, just as the iconic rock posters promoting shows out of venues like the Fillmore West did in the 1960s. Showcasing its artist members, API and Flatstock has been something of a sleeping giant for nearly a decade now, serving as a secret Mecca for lovers of music in the graphic form, designers who love music, and followers of a craft that is slowly gaining momentum with more mainstream audiences.
As a designer and closet collector of gig posters myself, it was long overdue for me to attend a Flatstock exhibition and get the face-to-face experience with the artists themselves.
This week, I got my chance. Flatstock 29 took place at South by Southwest, running between March 16 and 19, opening Wednesday evening and concluding Sunday evening of that weekend. Appropriately smack dab in the middle of the music portion of the festival, and located within the air-conditioned walls of the Austin Convention Center, more than 80 artists from all over the country and world (showcasing artists hailed from everyone from Brooklyn to London to Germany to Portland) were present, with tons of combined stock to display and sell to the wandering public.
In other words: I've been to heaven, and it is screen-printed.