About two years ago, I decided to listen to 97.9 The Box over the course of a weekend. This was before the station implemented a not-secret but widely understood policy of supporting locals. It was hypersexualized. It was gross. It dealt with more Rick Ross detailing his sexual prowess than I ever wanted to imagine.
That was July 2012; a lot has changed since then. Houston, once an arena dominated by one rap-radio titan, now has three stations. iHeartMedia's 93.7 The Beat is now up against The Box, which is owned by Radio One, which stunted last week by shuttering its News92 format in favor of B92 -- an all-Beyoncé station -- before dropping an even bigger bomb: classic hip-hop radio.
Boom 92 arrived at 5 p.m. Monday by playing the Geto Boys, Houston's version of Public Enemy. To those in the know, it was more than esoteric. A random discussion with a friend and Rakim(!), of all people, earlier this year brought up the need of a classic hip-hop station. And now, it arrived.