South by Southwest is a tricky animal. Each year, thousands upon thousands of submissions are sent to the Austin festival promoters and a limited number from all across the globe are chosen to represent the "official" showcases. Sure, there are probably 10 times that many bands that play in and around Austin at un-official showcases -- what used to be referred to as South by So What when there were venues and artists who cared about rebelling. But, getting onto that official list, no matter how long it is, can be a big deal for young artists.
Photo by Nathan Smith The Tontons will be back at SXSW this year.
In the latest release of artist names from the folks at SXSW, there are a fair number from Houston, 16 in fact who made the cut. That makes a total of 965 artists and bands added to a list that will swell to over 2,000 before the festival opens March 17.More »