Meet Paul Ford, the 763 mp3 Guy: He Covered the Waterfront like No Other, from Over 1,000 Miles Away
It’s probably safe to say that nobody’s South By Southwest experience this year was as comprehensive as that of Paul Ford, an editor at Harper’s and a blogger at the Themorningnews.org.
And here’s the thing – Ford never left New York City. Instead, he downloaded the SXSW 2008 Torrent File, which included single mp3s from 763 of the bands that went to Austin. (Just under half the total acts that appeared there.) And then he listened to every single one of them and wrote a six-word review of and assigned a rating to each one.
Here are a few Houston examples:
The JonBenet’s “Black Lion”: “One admires such remarkably vigorous stupidity.” (Two stars.)
Fatal Flying Guilloteens “Reveal the Rats”: “Should people from Houston sound British?” (One star.)
Chingo Bling’s “Do It”: “Chingo’s shit here is utterly ridiculous.” (Four stars.)
My mind boggled at this towering achievement, as did many others. I had to talk to this guy. – John Nova Lomax
Houstoned Rocks: So your piece is the talk of my little [rock critic] world.
Paul Ford: (Laughs) I, uh, you know, I guess that’s good.
HR: So you didn’t even go to South By?





















