This past New Year's Eve afternoon, as classic-rock fans across Houston were putting on their faux, pre-distressed Led Zeppelin '77 tour T-shirt to head out and ring in the new year (and presumably, to rock and roll all night), they might have been shocked when turning in to KKRW 93.7 FM The Arrow.
Photos by Marco Torres Dean and Rog on the air last week
Instead of hearing familiar tunes from the the Stones, Deep Purple, Pink Floyd, AC/DC or even Loverboy, they got an earful of Rick Ross, Beyonce, Jay-Z, and Drake. None of whom, I should mention, ever covered "Sunshine of Your Love."
In one of those no-warning, no-quarter moves that happens all the time across the dial, the Arrow was no more, with hip-hop/R&B-formatted "The Beat" now broadcasting on the frequency owned by Clear Channel.