Almost the anti-Sleigh Bells, Karmin are still attempting to pull off the Pinocchio-like transition from viral sensation to offline pop success. The Boston-based duo of Amy Heidemann and Nick Noonan let the genie out of the bottle in April 2011, when their cover of Chris Brown's "Look at Me Now" lit up the YouTube switchboard (a staggering 89 million-plus hits to date), followed closely by versions of recent Nicki Minaj and Lil Wayne hits; Heidemann especially has a taste for hip-hop, and the flow to match.
Unable to resist, Sony signed Karmin shortly thereafter and has since been hoping they'll go viral on the pop charts as well, but it's been a rocky start. It took until this February for their debut LP, Pulses, to be released; the reception so far has been lukewarm. Nevertheless, there are a few simple-enough pleasures to be had here in easily digestible, paint-by-numbers tunes like "I Want It All" and the well-titled "Puppet." CHRIS GRAY