Aspiring bands wondering how to go from obscurity to selling out House of Blues in barely two years could do worse than studying HAIM's example. In this case, the L.A. act fronted by the three Haim sisters fills a niche that hardly even existed previously: girls next door who happen to be badass musicians. Both categories are abundant within the past 50 years of pop history, true, but not together in the kind of proportions that HAIM brings to the table.
There is a little more to it than that, yes. Originally from the San Fernando Valley, Este, Danielle and Alana Haim (pronounced HEYE-m) have already had their share of lucky breaks. Their arrival/discovery at SXSW 2012 looks destined to be a story HAIM tells at many a Texas show to come. Onstage, they come across as genial, wisecracking young ladies who are unafraid to be cheesy and will let an f-bomb fly at the drop of a hat. They're easy to root for.