Who The Eff Is The Ron River?: A Journey Into The Heart Of The Two Americas Of Bon Iver
"Who the fuck is Bon Iver" went the story last night on Twitter as indie musician and soft-spoken beardo Justin Vernon's Bon Iver project won a Best New Artist Grammy. Never mind that the man has been on the scene since 2008's For Emma, Forever Ago, but it still seemed to be deserved. Last year's self-titled release was one of the most lauded, with appearances in most end-of-year lists. ![]()
Justin Vernon of Brand Ever winning Best New Artist at last night's Grammy ceremony.
It was the fiery anger of the Twitterverse that amused us the most -- sorry for the mass of retweets folks, you know you were giggling loud enough to scare the neighbors -- with attitudes ping-ponging from resignation to accusations of outright racism. Bon Iver won out over J. Cole and Nicki Minaj, plus Skrillex and The Band Perry. Vernon is a bearded white gentleman, you see.
Almost immediately, Bon Iver turned into Ron Iver, Ron River, Bahn Ever, Banh Iver, Tron Iver....OK, I made that one up, but still. You would think after seeing his name on the screen for at least a minute...but no. Earlier in the evening, the Bon Iver album won for Best Alternative Music Album as well, but there was less balking, obviously.
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