Face it -- hip-hop has been commercialized for a very long time.
Hammer yukked it up on Saturday mornings with his own cartoon, 2Pac and Biggie shilled malt liquor, plenty of others have hawked FUBU and Lugz (I think Birdman still sells Lugz), and Ludacris pushed Pepsi (and pissed off Bill O'Reilly). Then of course there's anything regarding Macklemore, Iggy Azalea and more.
We've gone through some dire moments in commercial products being tossed hip-hop ideas and stances for product placement. None, however, may be able to top Busta Rhymes, the "Swagger Wagon" and the 2015 Toyota Sienna.