Officials from the Houston Livestock Show & Rodeo and ticketing company AXS explained their new ticketing system to members of the media Thursday morning, saying they hope it will prevent the demand-induced server crashes of recent years as well as help ward off scalpers and ticket brokers.
The change, which also severs the rodeo's longtime relationship with Ticketmaster, will be in effect by next year's event, scheduled for March 3-22 at NRG Park. Tickets go on sale at 10 a.m. Saturday, January 17.
The new system will be available through AXS.com and the AXS smartphone app. As explained by AXS Vice President of Operations Curt Logan, the software creates a "virtual waiting room," a way station where ticketbuyers can monitor the availability of the performances they want to attend in real-time.