The Five Best Reasons to Use SoundCloud
As streaming services grow to be the norm and more and more people turn to YouTube, Spotify, Bandcamp and SoundCloud for their music listening experiences, it might seem overwhelming to bands trying to maintain an online presence. Do you have to use them all? Should you focus more attention on one over another? Which one is even best for your particular brand?
We here at Rocks Off don't particularly have a preference; we'll seek out music wherever we can find it. However, we've been thinking lately that for some bands, SoundCloud might be the best service of any for a variety of reasons.
It's not that we're in SoundCloud's pocket for any reason, but that site offers a few key advantages that might make it more ideal for your band, depending on what you do and what you're looking for.
Lots of services offer easy embedding into blogs, but Bandcamp's embedded player leaves a lot to be desired. SoundCloud really has this market cornered, and if you look for a stream of an album on almost any website, you'll find a SoundCloud player embedded. It shows you how many plays each song has, features a user-friendly layout, and works nicely on any blog.
4. Easy Downloading
Not to pick on Bandcamp again, but oftentimes it can make downloading an album harder than it needs to be. The whole system of going to your e-mail to retrieve a link to the download makes it a lot more of a drag than the ease of simply clicking the download link on SoundCloud and having your download start automatically.
One of SoundCloud's great features is that it offers you the ability to comment on songs, including leaving comments at specific times. You'll see any number of popular tracks littered with comments like "here's where the awesome starts" or something like that.
It might seem like this wouldn't be a huge feature, but in this day and age, everyone wants to be heard and everyone loves to interact. This also allows instantaneous feedback on your releases, which can really help smaller artists putting up early demos of their tracks.
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