The Celebrity-Endorsement Scene at Coachella 2014

Note: Coachella, Southern California's version of FPSF, is going on this weekend in the high desert outside Palm Springs. Our friends at LA Weekly and OC Weekly will be there the whole weekend and will be bringing us regular updates. This article is by Paul T. Bradley.

Perhaps you've heard about all of the crazy sponsorships celebrities are getting to simply show up to Coachella and wear clothes.

Glee actress Lea Michele is said to receive $20,000 from Lacoste to wear the French fashion label's clothes, while Spring Breakers star Vanessa Hudgens is getting paid $15,000 by McDonald's to attend the three-day event, reports the New York Daily News.Since Lacoste and McDonald's are set to throw their own respective parties, it's likely their deals include attending those bashes.

But that's just the beginning! Our VIP tipster Bradley T. Paulson brings us a whole rash of super-celebs who have gotten way crazier sponsorship deals.


Celebrity: Diplo (Top)
Brand: Amnesty International
Pay: $50,000

For the benefit of human decency, Diplo is being paid to wear a shirt. Any shirt.


Celebrity: Gwyneth Paltrow
Brand: Ugg Boots
Pay: $15,000, plus the opportunity to design a new line of Earth-friendly, compost-lined Uggs

Fresh from her breakup with Chris Martin, Paltrow, seeking to re-prove her hipness, has been spotted on the festival grounds wearing Uggs that go up to her armpits, while talking about drape design with Prince.


Celebrity: Wolf Blitzer
Brand: Greyhound Bus Lines
Pay: A free bus ride to the festival

Courtesy of the only brand going that's hotter than Blitzer himself, the CNN anchor will be arriving in style. Unfortunately, coming from Washington D.C., the bus makes stops in Baltimore, Tallahassee, Indianapolis, Missoula, Austin, Omaha, Lawrence, Seattle, Santa Fe and Anchorage, before finally arriving in Palm Desert, at which point Blitzer will be forced to walk the final ten miles to the Coachella grounds. He is not expected to arrive in time for weekend two. He also will receive a Greyhound T-shirt.


Story continues on the next page.



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