Safety and SXSW: Was the Mohawk Tragedy a Tipping Point?

Photos by Marco Torres
A memorial to Thursday morning's crash victims outside The Mohawk on Red River Street
The last morning of SXSW 2011 was not a pleasant one. Not because of any kind of personal debauchery the previous evening; that had come a few days before. Reprimands had been handed down, wrists had been slapped, and tails were hanging between a few legs, these two included. The specific infractions have long since been forgotten, but what I remember now is sitting at Starbucks downstairs at the downtown Austin Hilton Sunday morning, watching one of the SXSW directors telling a local TV station that the festival might have to take it down a few notches. So I'm not the only one, I thought.

That cup of coffee was the one single moment when SXSW finally stopped being fun for me.

That year had been out of control. Of course SXSW grew more crowded with every passing year, but not only had I never seen as many people at the festival as the throngs of people in the streets -- and everywhere around Austin, not just downtown -- they seemed to be acting rowdier than ever before. A crowd pushed over a fence trying to get into the Strokes show at Auditorium Shores, an incident that was almost repeated at Beauty Bar (Death From Above 1979) and the Scoot Inn (Odd Future).

Also at the Scoot Inn, the lead singer of Screeching Weasel punched both a female audience member and one of the club's co-owners. A camera boom collapsed at Stubb's during OMD's set; later it turned out the crew hired by the showcase's sponsor had not been authorized by SXSW. And those were just the headlines.

"No one's ever going to get the genie back inside the bottle; all that can be determined is who pours," the Austin Chronicle wrote at the time.

It was either my 15th or 16th SXSW by 2011, so I was already a little burned out by then. I was also a little bit more uncomfortable squeezing into a venue that was obviously flirting with capacity (if not over), but sometimes you can't help yourself. I had seen the sun come up waiting for a cab home from an afterparty too many times, never mind trying to find a ride home. Tried driving home plenty of times myself; sometimes that didn't work out too well either.

All those years I don't remember feeling like my life was in immediate danger, but thinking back I was probably putting my personal safety at risk more times than I'd care to think about. That morning at Starbucks, all the fun I had at SXSW over the years -- way more than any single human being should be allowed by law -- finally caught up with me. I went back the next year, despite having had a heart attack in October 2011, but barely noticed I was even there. To this day not one act I saw that year stands out enough for me to remember their name, which is why I happily haven't been back.

Story continues on the next page.

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One of the ICU victims is a Houston local! We started a page to raise funds for her. She is a pastry chef at Marks American Cuisine

Mary Miller
Mary Miller

Jumped the shark awhile back when it became about more than the music.


As your lieutenant for lo those many years in the trenches at SXSW -- OK, the hotel was awesome every year -- I totally agree. When I started waiting in line to see bands that we could see at Toyota Center or another large venue on the reg, instead of going to a basement to see a band that drove there in a van and wouldn't eat that day, that was when I knew I was part of the problem.


There was a point where I stopped complaining about how Austin has changed since the time I lived there, and learned to just appreciate it for the marvel it has become. It really is a fabulous city. But the problem of downtown congestion is just overbearing. It's not just SXSW, though that is the worst of it. Austinites love festivals and they love to have them right in the middle of that beautiful downtown skyline, and every single one, whether it's the Hot Sauce Festival, Fun Fun Fun Fest, ACL, and frankly, just an average pretty summer weekend, is going to lock the place up traffic-wise. They've built the city as if they've got a subway but there is no subway. And then when SXSW time comes, just accept the madness. I don't think the horrid act of one murderous idiot in a car should be a reason to call the whole thing into question, but there's no doubt the city is gonna have to get on top of the congestion problem. 

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