Snow Tha Product at Warehouse Live, 2/27/2014
Thursday night at Warehouse Live, I met Claudia Feliciano, a short, soft-spoken, wide-eyed Latina with a timid laugh. "Houston is one of the cities where I get the most nervous at, the others being Atlanta and New York City," she said while searching for an iPhone charger and a shot of Hennessy. The crowd near the stage was chanting her name, adding to the anticipation.
Claudia has a certain duality about her. Her other side is named Snow Tha Product, who despite her short stature, walks tall, whose voice is the opposite of a whisper, and attitude is nothing near shy. In fact, her rhymes are brash, bold, aggressive, confident and blunt. She is a powerhouse of energy, and that intensity is infectious.
Snow's favorite BPM hovers around 135: fast, loud and hard. What was once dormant in Claudia gets woken up in Snow. But this is no act, no false character. She is both individuals, and that honesty is what wins over her legions of fans.
She hit the stage rolling with "Holy Shit," a machine-gun flow where she introduces herself as a "monster like Chewbacca but crunk as Waka Flocka," with an in-your-face nasal delivery that sent the crowd into a possessed state of turned-up-ness. (Did I just make up a word?!)
Snow alternated between a scowl and a smile throughout her set, bouncing up and down and left and right and back and forth across the stage like a hyperactive humming bird. There is no chillin' at a Snow Tha Product show, you either get on her level or get the fuck out.
According to Snow, her fan base is closer to fans of Machine Gun Kelly and Yelawolf than the slow, loud and bangin' audience of traditional Dirty South rap shows. She fully expects moshing, yelling, and hand waving, and makes sure ever fan gets their workout in.
Review continues on the next page.