So, Is the New 93.7 FM The Beat Any Good?
The new hour is dominated by old party records, ones in Waka Flocka Flame's "No Hands" to Drake's "All Me." There's a bit of a tempo switch-up with Jamie Foxx's "Unpredictable" before the massive curve ball that is Beyoncé's "Partition," no doubt one of the greatest racy songs we've been given in the last four weeks. I still have no clue how I'm going to explain to my future daughter that some Beyoncé songs existed, yet were too dirty for radio.
2:03 p.m.: LADIES MIX?!
Let me go back over the press release Clear Channel sent down for this station. Uh huh ... focus on female audience... so THAT'S why I'm hearing "Like a Boy" in 2013, followed by J.Cole's "Power Trip" and Nicki Minaj's "Beez In Da Trap." Smart, because the main demographic I know that still takes the radio into major consideration? Women.
Although, J.Cole in the ladies' mix ... oh boy, that's hilarious. Somehow we've also tossed into the fray a remix of Drake's schmaltzy pop record with Rick Ross, "Hold On, We're Going Home," before we get to "Oh Na Na" again. For those keeping score, the station took almost three hours to repeat a song. Three.
4:04 p.m.: JAY Z feat. Rick Ross, "FWitMeYouKnowIGotIt"
THIS is a NYE anthem, and one of the few songs from MCHG that I even dare to play on a consistent basis now. Sorry, commercialization has killed that album for me.
So, what have we learned in The Beat's infant hours? One, I'll miss The Arrow for playing Zep and how tragic it was to hear Journey's "Don't Stop Believing" as its final song. Two, the station knows it's the new big boy on the block and has run its opening introduction at the top of every hour, announcing its presence in the city and its willingness to play brand-spanking-new records without having to repeat the same five or six songs.
Thirdly, it can only mean good things for the city itself. Namely, bringing on the hottest syndicated morning show in the country in The Breakfast Club and hopefully appearances from local talent such as Trae Tha Truth, Doughbeezy, Propain, Stunna Bam and others. The latter may be a long shot, but unlike Party 93.3 or even Party 104.9 of yesteryear, The Beat is coming out swinging.
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