Chvrches' Lauren Mayberry: "We Have a 'No Complaining' Policy on Tour"
In the past year alone, the Glasgow-based trio have become key players on the electro-pop scene. They've toured with Depeche Mode, sold out headlining tours across the world, and earned an award for the best developing non-U.S. band at SXSW in March.
Much of Chvrches' popularity was achieved before their debut album, this year's The Bones of What You Believe, was even released: Last year they released their first song, "Lies," solely online, which instantly garnered attention. Their next single, the infectious "The Mother We Share" was one of last summer's indie-pop anthems.
"The Internet has been important for us," Mayberry explains, of their road to success. "People first heard our single online and passed it onto their friends. We found our fan community online."
Mayberry speaks humbly, sincerely grateful for her band's break.
"It's important to us that we never stop appreciating these things," she says, of Chvrches' fan support and favorable media attention. "I'm just excited (press) want to talk to us!"
"We've each been in bands where we've traveled for hours to play a show and there's, like, eight people there, and we don't get paid," she recalls.
"Now," she compares, "we get to travel on planes and see different parts of the world we'd never thought we'd ever see, all because people are enjoying our music. It's pretty incredible."
Mayberry speaks softly and sweetly, her Scottish accent thick. She couldn't stand much taller than 5 feet tall, yet her opinionated voice belies her unassuming appearance.
A band "born on the Internet," Chvrches have always taken a hands-on approach managing their publicity, checking their own emails and responding to Facebook messages -- until recently, that is.
Fed up with the amount of sexually abusive messages she was receiving, Mayberry valiantly took a stand against "online misogyny," and penned a wisely worded editorial for The Guardian, to speak her mind.
"Is the casual objectification of women so commonplace that we should all just suck it up, roll over and accept defeat? Objectification is not something anyone should have to 'just deal with,'" she wrote.
Interview continues on the next page.