Pinkunoizu's "I Chi" Is a Strange Wonder

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Pinkunoizu is a quartet of odd indie psychedelic homo sapiens from Denmark currently on their EP, appropriately titled second amendment. The music video for its lead single, "I Chi," is something right out of the mind of a madman, which means it is something special indeed.

Have you ever watched film or short made out of found footage? Something like Spectres of the Spectrum or Michael Robinson's These Hammers Don't Hurt Us? There's a certain verve you get out of invading previous work and bending it to your will. That's what director and motionographer Ewan Jones Morris accomplishes with "I Ching."

The video is primarily a pastel parade of various geometric images and old-school science fiction illustrations that Morris has coaxed into life. Above it all floats the boxed head of vocalist Jaleh Negari, who herself has been colored perfectly to fit right in with the pulp pop art around her.

It's a weird, but effective way to bring the song to life, as it traps a watcher in increasingly surrealist images that have you struggling to find a definite meaning to what you're seeing. Each of the base pictures was printed out on a slightly dodgy inkjet printer, which helps give every second a kind of broken synchronization that adds to the feel of seams coming apart.

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"It´s about some quite different stuff at the same time," says Pinkunoizu via email. "Powerlessness and will, absence and yearning, achievements and interdependency in society and chance determination. It's a quite open song, with a lot of gaps to fill out for the listener, and that´s something we like to work with. The incomplete and multiple story which leaves room for the imagination."

You end up seeing a world that is, as they say, very interconnected by our societal machinery. Gauges are read, dinners are made, missiles are fired in defense or preemptive defense. But between the empty moan of Negari's voice and the progressively violent nature of Morris' narrative you start to see the machine that we're all a part of as a vast, unregulated, dangerous contraption whose functions we really don't have the ability to completely understand.

"Ewan's video is abstract and open for interpretation too, the same way I feel the song is," says the band. "The video casts new light on the song, and gives it new messages and expands the song's universe. And that´s something we really appreciate, the fact that it broadens the song's horizons rather than narrow them."

It's a short, head-trippy romp, just two and a half minutes in length, and it certainly shows off not only Pinkunoizu's maturing songwriting talents, but an innovative approach to the music-video art that frankly someone should enter into the Ann Arbor Film Festival. Check it out below.


Jef With One F is a recovering rock star taking it one day at a time. You can read about his adventures in The Bible Spelled Backwards or connect with him on Facebook.





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