Where Is Lil Wayne In the Lyrical Hot Water Hall of Fame?
Proving that it is almost never wise to compare the results of rough sex to Emmett Till's face, Lil Wayne was dropped from his Mountain Dew campaign last week. Emmett Till, for those of you who aren't familiar, was a 14-year-old boy who was beaten to death, shot, and dumped in the river for whistling at a white woman in Mississippi in 1955.
I would have thought it was a no-brainer, the idea that society does not condone comparing anatomical parts with the face of a victim of a horrific racial crime, but indeed it was not. The controversial lyrics that cost Weezy his contract were taken from a remix of Future's "Karate Chop," which leaked onto the interwebs in February of this year. During Lil Wayne's part, the rapper proclaims that he'll "Pop a lot of pain pills/ 'Bout to put rims on my skateboard wheels/ Beat that pussy up like Emmett Till."
Classy, I know. Sorry about the visual.
To Tunechi's credit, though, perhaps the good folks at Mountain Dew should have done a bit of research before signing him on as their spokesperson. I mean, there's quite a bit of evidence that he might have a few controversial lines up his sleeve. And why didn't anyone in PepsiCo's marketing division watch this little masterpiece beforehand?
Did you really expect a guy who says "These hos got pussies like craters" to have the mouth of anything other than a truck-drivin' sailor? Why are they surprised about any of this?
Is it offensive? Yes. Is it terribly unexpected? No, not really. When you employ a guy like Weezy, who has built his entire career off being controversial, you should perhaps expect that leopard to keep his damn dollar-sign spots.
I know Weezy is probably pretty torn up about this, so I've compiled a little list to make him feel better. Below are ten other rappers who have also found themselves in hot water over their lyrical shenanigans.
In 2002, Bill O'Reilly called for PepsiCo to drop Luda as a spokesperson, labeling him on his radio show as "a man who degrades women, who encourages substance abuse, and does all the things that hurt particularly the poor in our society. The radio host called for a boycott of Pepsi's products over the rapper's endorsement, and Pepsi responded by dropping the rapper from their campaign, stating, "We have a responsibility to listen to our consumers and customers and we've heard from a number of people that were uncomfortable with our association with this artist."
The entire debacle resulted in a really wack beef between Luda and O'Reilly that lasted eight freakin' years. I'm pretty sure they both lost street cred in that one.