Atlas Genius: Brothers Lead Next Wave of Badass Aussie Rock
The thing about Australian accents is that they're way awesome. They're even better on the phone chatting with Keith Jeffery, who just happens to be the front man for the indie-rock band known as Atlas Genius.
Does that name sound familiar? If it does, you might be onto something, because it's damn near everywhere at the moment. From Atlas' recent stints touring with bands like Silversun Pickups and Imagine Dragons, plus a new album and hit single, "Trojans," that has taken over mainstream airwaves, these guys are seeing the kind of massive success that takes years of groundwork to cultivate.
Atlas didn't quite follow that well-beaten path to fame, though. Besides Keith, the band's only other full-time member is his brother Michael Jeffery on drums. From the moment Atlas uploaded their first song to the Web in 2011, the duo has earned rave reviews across the blogosphere. Their synth-driven sound and breezy yet candid lyrics helped Atlas sell thousands of records before even signing to a label.
But sign to a label they did. The hype over the duo led to an all-out war between record labels for their affections -- and, of course -- the rights to their first album, When It Was Now, which was released this past February on Warner Bros
Don't let the Cinderella qualities of their story fool you into thinking that these guys aren't fully aware of just how lucky they've been, though. From building their own studio from the ground up to raving about the beauty of California, Keith made it clear that the whole "fly by the seat of your pants" fame hasn't touched those Aussie roots or altered the reason they set out on this journey in the first place -- to just make some good music.
Here's what you should know about the brothers and that lil ol' band, Atlas Genius.
Yes, they are a band of brothers, but the Gallagher brothers they are not.
You know, traveling and touring with Mike is pretty good. We're a close family, and it's been quite a change in a good way. It's been quite a ride. As brothers, we get along well. It's nothing like the Gallagher brothers, and we don't expect to take on that role.
Those classes they took in architecture are still coming in handy, even with the whole "world tour" thing.
We built this little home studio where we recorded our album. It took us about two years, and we played a couple of nights at local pubs to fund it while we built it. It's a nice retreat and there's a real comfort zone to it. It gets you away from touring for a bit.
It's not like you're always tied to it; with mobile devices and computers it's always simple to get the idea down, but not at a releasable level, obviously. It gives us a reason to go back home for a while.