Rodeo Explains Thousands of Ticket Cancellations

Categories: Electric Rodeo

George Strait MB 0208.jpg
Photo by Marc Brubaker
The Houston Livestock Show & Rodeo has cancelled several thousand tickets to this month's rodeo, including 800 to the March 17 George Strait concert that were going as high as $8,100, after they allegedly fell into the hands of ticket brokers. According to a report in the Houston Chronicle, the rodeo identified nine season-ticket holders acting as brokers after the electronic sale of some 5,600 tickets across the 21-day event set off internal alarms within its ticketing system.

Naturally, those going for Strait, whose show sold out almost instantly, raised more eyebrows than most. All orders have been canceled, said rodeo Chief Operating Officer Leroy Shafer, adding that buyers would be allowed to appeal: "We wait a few days to make sure we're not canceling a legitimate order." Those nine season-ticket holders or first-time buyers were denied their seats this year after being identified as brokers, he added.

Rocks Off reached out to Shafer via email for an explanation of why the brokers' actions, though not technically illegal, violated rodeo policy.

"It has been the policy of HLSR that we do not knowingly sell tickets to brokers or any type of ticket resellers who charge more that a service fee, such as Ticketmaster," he said.

"Though our screening methodology, we were able to identify them as brokers or they had wired around our procedures to purchase more than the allowed limit per person/entity," added Shafer.

Despite the Chronicle headline ("Rodeo reclaims 800 Strait tickets from brokers"), Shafer explained that the tickets were never "reclaimed." In fact, the orders were never even processed, printed or shipped, he said. However, he added that the rodeo follows a very strict procedure when it does find out that tickets have been shipped to a broker.

"HLSR does invalidate some issued tickets when it is determined they were shipped to a broker before the broker was identified by HLSR," Shafer said. "In such cases the barcodes are invalidated and the purchaser (the original purchaser) is notified of the action. In such cases, HLSR refunds the purchase price to the original purchaser."

Shafer said the cancelled tickets for all the performances except Strait will be filtered back into the system in the next few days. For Strait, he added, those seats will go to people on the rodeo's email list who had contacted them within the first three days of the show's selling out, as well as a few committee volunteers who were unable to originally purchase seats during the designated pre-sale.

The lesson here: Do not try to put one over on the Houston Livestock Show & Rodeo.

Sponsor Content

My Voice Nation Help

It's against the rules to sell over face value at almost every venue. It's not against the law though. If you can't resell your tickets, they become worthless if you can't go and want to get your money back. If it's sold out, and you can't buy resold tickets, you're SOL. Can't have it both ways...


ticket brokers suck

Jayce Heathman
Jayce Heathman

Even though it sucks, it doesn't bother me. If you want those people to stop then don't pay their ridiculous prices. If they have to take huge losses then they will stop.

Shawn K. Quinn
Shawn K. Quinn

About damn time. It's been against the rules for years to resell rodeo tickets above face value.

Hector Martinez Jr.
Hector Martinez Jr.

Great move! Now if they or whomever monitors ticket sales could only prevent the other lowlifes( the other scalpers) from doing the re-sale of , at times, hard-to-get tickets normal customers would be able to afford ducats to said concerts.There is just too much greed out there in this world!

Christine Locher
Christine Locher

I wish they would ban that at all venues... It really sucks for the fans

WestSideBob topcommenter

@Christine Locher Welll ... if everyone contacts their state and local politicos about passing legislation to prevent brokerage, scalping would dry up.  I'm guessing this is viewed as a "victimless crime" by those in City Hall/Austin unless transacted on-site. 

Now Trending

Houston Concert Tickets

From the Vault