Houston FM Country Powerhouse KILT Rebrands Itself "The Bull"

image.jpg
ericchurch.com
"Less twang, more bang"

Another Houston FM radio station has experienced a shift in direction as KILT (100.3 FM) has morphed into The Bull, promising "less twang, more bang" for their mainstream country listeners.

Our source at CBS Radio confirmed the switch minutes before the station itself made the change. KILT had teased the news on Twitter, too, but without specifics.

After KILT played George Strait's current single "Give It All We Got Tonight" at 5 p.m. Thursday, The Bull officially stormed in with Eric Church's "Drink In My Hand." Following up Church was RodeoHouston 2013 performer Luke Bryan's "All My Friends Say."

bull 0110.jpg
It's hard to tell what the rebranding means for the regular playlist so far, but it does seem that an image change for the station was a long time coming.

The Bull's nearest competitor is 93-Q, but outsiders will tell you they see no difference in either station's target market or programming. It does seem, though, that The Bull is looking to snag a "grittier," more rock-oriented pop-country vibe.

PR releases on Thursday related to the change said as much.

"The Bull is all about presenting what's hot in country music, from artists that are leading the charts across the country -- and we'll do it in a fun and edgy way that reflects the contemporary lifestyle of today's country music fan," said programming director Mark Adams.

"It's going to be an exciting ride," he added.




Advertisement

My Voice Nation Help
5 comments
smitherize
smitherize

We miss KILT. 

We just had a Rodeo volunteers meeting. The subject came up.  We miss variety.  

Why must they play same 10 artists over and over and over.......

We need some variety.

fieldcrow
fieldcrow

'The Bull is looking to snag a "grittier," more rock-oriented pop-country vibe.'

'Less twang' - more dogshit.

WhiteLightning
WhiteLightning

"we'll do it in a fun and edgy way that reflects the contemporary lifestyle of today's country music fan" -- thanks for the tip off that this will be unbelievable dumb and vapid. Someone also forgot to tell the CBS guy: there is nothing hot about much of anything in "country" music right now. Where are they going to be broadcasting from, the CD section in the Heights Wal-Mart?

txmale73
txmale73

Play Hank lll and you will matter

WhiteLightning
WhiteLightning

Less twang, more bang? This will suck balls. Not that it didn't already. Starting off with silly faux outlaw Eric Church says everything we need to know. Like Hank Williams said, "Fuck Rascall Flatts."

Now Trending

Houston Concert Tickets

From the Vault

 

Loading...