The 5 Worst Trends Started By the Class of '99

Categories: Mix Bag

britney.jpg
Britney Spears between classes.
2. Pop Tarts
In 1999, record executives suddenly discovered that sexualized teen girls sold records. Blame the Spice Girls, I guess. The most irresistible specimen of all was Britney Spears, who tantalized shamelessly without ever acknowledging her electrified sex appeal. The nice 'n naughty ('n blonde) routine would quickly be replicated to varying degrees of hotness by Christina Aguilera, Mandy Moore, Jessica Simpson and a slew of others that nobody wants to remember.

If that paragraph came off a little creepy, you're beginning to get the picture. The teeny-poppers were icons to little girls and lonely men alike. Both, as it turned out, have a lot of disposable income.

Zenith of Popularity: Britney Spears' "...Baby One More Time", released January 12, 1999, sold 17.4 million copies that year, making it the biggest-selling debut of all time for a female artist.

The fad was driven by huge singles and hot videos, without a whole lot more going for it. Albums were chock full of garbage filler, and the hits were badly overexposed. The chanteuses may have enjoyed comparisons to Madonna, but Madonna had great songs and shows. Britney Spears didn't even pretend not to lip-sync.

Where Are They Now: Reality TV. Britney Spears judges The X-Factor; Christina Aguilera does The Voice. Jessica Simpson found greater fame playing a ditz on cable than she ever did as a Britney wannabe. Mandy Moore landed a few Hollywood roles and transformed herself from sultry jailbait to America's sweetheart.

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15 comments
pawlie73
pawlie73

It may have been a crappy time or mainstream music but I remember it as a great time for alternative tastes. Radiohead, James, the Verve, and other British acts put out great records. Electronicaü and many musical forms (trip-hop, drum n bass, acid jazz) were some of the most innovative music to come to light in ages. Older guys and gals like Bob Dylan, Johnny Cash, Lucinda Williams, n Joni Mitchell put out some great stuff. Lotsa terrific regional Texas and hip-hop stuff as well. Don't let me forget Rock en espanol, alternative Country, and the birth of Screw (for better or for worse).

arianam
arianam

Haha the year that Gap came out with the kahki commercials I was in choir at North Shore High School and we performed "jump jive" and a whole mix of swing songs....dressed in khakis and white shirts LMAO.

Nathan Smith
Nathan Smith

Wherever Papa Roach is these days, it's probably nicer than wherever Powerman 5000, Spineshank, Taproot and Soulfly are.

Rottweiller2000
Rottweiller2000

@HoustonPress I would argue the movie ‘Swingers’ and not the Gap commercial pushed the swing music phenom

Kelly Switzer
Kelly Switzer

Ring watches are a recycled fad from at least the 70s, maybe even before that. Slap bracelets are back, though! Lets just hope that Jennifer Aniston layered haircut is gone for good.

healthy skeptic
healthy skeptic

Fun, bizarre fact: Lou Bega is German (specifically, Bavarian).  I don't know about y'all, but that mostly blows my mind.

Christina Lynn
Christina Lynn

i was in 6th grade when all this madness happened. I remember it well even though I wasnt allowed to listen to 104 krbe back in the day. Even worse is some of the fads are coming back from back then - like ring watches.

eden21
eden21

@Nathan Smith Isnt Soulfly a Sepultura side project? Sepultura was actual, non-'nu' metal - so i think they're okay. Powerman 5000 was awesome hahaha, the frontman is actually Rob Zombie's brother, so I'm guessing he's doing okay... Goddamn, did i ever hate Papa Roach.

NathanSmith
NathanSmith

@Rottweiller2000 Swingers definitely helped put swing back on the pop radar. It didn't really explode on to the charts until that commercial, though. That ad made Brian Setzer a lot of money, and he didn't even play on it.

MadMac
MadMac topcommenter

I was...older. And appauled. With two "P"s.

MadMac
MadMac topcommenter

Especially since only about eight people saw Swingers and because they thought it was art pr0n.

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