The 5 Worst Trends Started By the Class of '99
|Photo by Marco Torres|
|Jennifer Lopez at Toyota Center|
Led by Ricky Martin's smash single, "Livin' La Vida Loca," Latin pop had a huge year in 1999. Established Latin stars Marc Anthony and Enrique Iglesias made a splash on the charts with their first English-language records that year, and Jennifer Lopez and Lou Bega hit the top spot. Carlos Santana had the biggest smash of his career with Supernatural.
Zenith of Popularity: Released May 11, 1999, Ricky Martin sold 22 million copies worldwide.
Why it was Lame: This was an explosion of commerce, not communication. The breakout English albums of four of the top crossover stars -- Ricky Martin, Marc Anthony, J. Lo and Shakira - were all engineered by one company, Sony Music. The Latin Explosion was a marketing strategy from the very beginning, and when the fad was over, Sony was on to the next one. So was America.
Some of the Invasion artists had to work hard to reconnect with Latino fans, many of whom were unimpressed by the concerted effort to attract Anglos.
Where Are They Now? Still touring the world. Ricky Martin headlined Toyota Center last year. J. Lo, Marc and Enrique continue to pack 'em in, too. Santana never has to work again, but he's still out there. Nobody has heard from Lou Bega in about 13 years.