7 Sure Signs You Know Your Hip-Hop Group Is Breaking Up
Take hip-hop duo Clipse, for example. Brothers Pusha T and Malice were extremely successful in the early 2000s. Then Malice suddenly decided to take a more "spiritual" approach to hip-hop. He changed his name to No Malice and penned a book about his transformation; talk about a total 180. Give it a few years, though, and he'll return to the dark side just like former rapper-turned-preacher-turned-rapper Mase.
Most of the time it's the lack of money that causes a group's demise, but sometimes it's the concept of "selling out" that does it. It's easy for artists to become conflicted with the music industry-they sign contracts that they can't get out of; they might feel "owned" by the people who pay them. It's interesting that Das Racist's breakup happened when their song "Girl" was chosen for a K-Mart commercial.