Advice to Every New Band: Stop Putting Out Albums

Categories: Pop Life

Ask a Failed Musician is a new column from our sister music blog at Dallas Observer, in which Daniel Hopkins helps struggling musicians make sense of their careers and offers advice. Whether or not it will work, who knows? It obviously didn't work for him. But then again, he was on Kimmel once, so there's that.

radiohead-ep-monday.jpg
Take it from these non-failed musicians: Don't put out that album.
BY DANIEL HOPKINS

To kick this thing off, rather than answering a troubled musician's query, I'll simply give advice to all new bands who are embarking on a musical venture that will result in probable good times and almost certain commercial failure.

Don't put out an album. Seriously. Stop it. Established bands backed by massive marketing machines like U2 or Radiohead can afford to do it. You cannot. Here's the scenario:

You and your bandmates work for a long time to make an album. Some bands can do it in six months, others take longer than a year. It will be expensive, too. You release the album and maybe someone in the local media reviews it.

Then, after a few months, it sinks in: Nobody cares anymore. You have no new music to put out because you just threw every song you had on some expensive record, and you've dropped below the radar.

Sure, you can trick things up by playing the occasional high-profile gig, but how do you keep the public interested long enough to put out another album?

You don't. But here's another solution:

Put out singles, or at the very most, EPs. Putting out a new set of two or three songs every three months is more likely to keep people interested. Put the music on Bandcamp or Soundcloud so people can stream it.

Don't worry about giving away your music. If you're a new band, you're not going to make much money on it anyway.You need to build your audience, and the best way to do that is to stay in their periphery.

That's how I almost didn't fail. My band would give away free CD-Rs at every show. It didn't necessarily work for us, but it might work for you.


My Voice Nation Help
4 comments
Sort: Newest | Oldest
Tony
Tony

I don't agree at all with this article. My band has released 17 CDs and made money on all of them. The trick is to not spend a lot of money recording in a studio. Get the tunes down forget about paying someone for pre and post production  and  just give the best recorded performance you can. On the average our CDs including manufacturing run about $3000 for 1000 CDs. Sell them for $10 you get your money back pretty fast if you play a lot. I wouldn't make records if I didn't get out and play but that's just me. I think the recording process is a great learning experience. It doesn't have to cost  a  bunch of money.

Tony ,Cadillac Angels

Brendanger
Brendanger

@thornybleeder Strongly disagree with this one.

Charles
Charles

Thanks, really great article and first-hand perspective. Which band member are you in this video and I'm curious why do you think this apperance didn't get you guys a record deal, or at least more mainstream exposure or momentum?

Thank you,

Charles 

Aaron Echegaray
Aaron Echegaray

This is going to become one of my favorite columns. Cheer's, gang.

Now Trending

Houston Concert Tickets

From the Vault

 

Loading...