B(r)and Awareness: 5 Easy Tips to Maintain Your Web Presence
Doing research on famous bands is easy. If you're famous enough to have your own Wikipedia entry, then you're big enough to have dozens of pages on the Internet about you filled with the most interesting and boring bits of minutia. Anything a blogger needs to know to interview, write about, or make fun of you is just a Google search away.
Screengrab via http://www.wikipedia.com Are you on the list? If not, it's up to you get your name out there.
It's when we start writing about smaller bands that things get tricky. Together, the internet and social networking have become the great equalizer in the realm of public relations, giving smaller acts the tools to get their name out to fans and bloggers alike. It's great for the fans, for us writers, and for the bands themselves provided they're willing to put in the work.
And that's the problem. Creating a Web presence is easy but maintaining it is hard. It may not be fun and it may feel like work but it's an important part of keeping your name out there. Want to make sure you're doing it right? Keep these tips in mind next time you sit down at your computer.
5. Use the accounts you have.
Screengrab via http://www.twitter.com
If you're going to make an official Facebook page or Twitter account commit yourself to updating it on a regular basis. More and more these sites are the first stop for people looking to get more information about you and your brand.
If they log and see that you haven't posted in weeks they're likely to think that you're on hiatus and decide not to worry about seeing if you have any new releases or shows. Even small updates once a week go a long way to keeping you in the public eye.
4. Keep your Web site online.
Screengrab via http://www.bandvista.com This happened to [redacted], don't let it happen to you.
Whether you get someone to build you a Web page or keep a page through a site like ReverbNation do everything you can to keep it online at all times. If someone gets an error when they go to yourbandname.com they're likely to stop looking for you altogether.
Think of it like a restaurant: One bad experience and someone may never come back. Don't let that happen; pay your hosting regularly and on time.