SXSW: Jack White's Mobile Third Man Record Store

Craig Hlavaty

​If you felt like booking it to the parking lot next to Frank at 4th and Colorado on Wednesday afternoon, you would have been treated to a quick acoustic set from Jack White and the Texas debut of his Third Man Rolling Record Store.

The mobile record store offered up delights from the boutique record label of the former White Stripe and current Dead Weatherite and Raconteur, selling posters, seven-inches, and LP's from a window on the side of the truck, like so many taco trucks do daily. Employees on the bus were decked out in smart black and yellow suits as well.

White himself performed "Not Fade Away" and his own "Dead Leaves And The Dirty Ground" for a quickly growing crowd who got wind of the surprise performance on Twitter and Facebook. Just as soon as White played his two cuts, he was gone. He was later seen at the Queens Of The Stone Age gig at La Zona Rosa hanging out backstage.