Houston's Niceguys Have Trouble Making A Great Video? "Not At All"
Rocks Off's Kim Douglass wrote this about The Niceguys almost one year ago to the day. If you're not familiar with them, you should read it, because then we don't have to do the perfunctory "This Is How They Got Started, This Is Why They're Different Then Every Other Group In Crisp Jeans And Bright Shirts" bit. ![]()
There are four Niceguys in total; two producers (Free and Christolph), one DJ (Candlestick) and one rapper (Yves Saint). And they all appear to be very talented.
A few days ago (is 16 days "a few"?) the video for the group's "Not At All" single showed up in our inbox. We watched it. Then we watched it again. And again. And again. It's good. And funny. So we took some notes. Then we tried for a few hours to get one of these guys who are nice on the phone last night.
Then we found one. It was Yves. Which was good, because that's the one we were hoping for. He was drinking alcohol and watching Fight Club. He answered the questions that we asked. He talks fast, which is a little intimidating, and he answers questions with questions, which is a little intimidating too. He didn't say anything that we weren't expecting, although we're fairly certain he lied about the number of Jay-Z albums he owns.
We said the phrase "okay, okay" a lot more than we would've liked. Then we got off the phone and incorporated notes from the interview into the notes from the video. Hit the jump to see those notes.
• This is a nice, earthy, well-constructed beat. It's new but old, if that makes any sense. And it's calm, but can be a little overpowering if you're used to listening to more scaled back stuff. You see H.I.S.D. do this sort of thing a lot, though they don't really flex their R&B muscles as much as Jack Freeman does here.
• Freeman, by the way, is excellent here. He crushes the hook. Plus, he looks like it really, really hurts him to sing. That might actually be a requisite to be a soul singer. That and a scruffy beard. And being short. Why do all those guys look like that?
• Oh, also, part of the reason Freeman is so likeable is because he kind of looks like a smaller version of LeBron James. And sounds like a bigger version of Anthony Hamilton.
• Sorry about the back-to-back-to-back Freeman bullets. We very possibly might be in love with him.
























