SXSW As It Happens: Missing Alex Chilton, German Dubstep DJs, J Mascis Stuffing His Face...

Craig Hlavaty

12:25 p.m.: Alex Chilton 1950-2010: Memphis misses its native son.

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Welcome back to Rocks Off's minute-by-minute, hour-by-hour breakdown of SXSW's afternoon parties and activites as they happen (almost). Today we've got human Energizer bunny Craig Hlavaty back for more abuse, and we're happy to have Dan Oko, Jonas Brothers hater Brandon K. Hernsberger and Dryvetyme Onlyne's Adam P. Newton joining him. (We're sure he is too.) Brittanie "Magnolia City Mixtape" Shey is en route, delayed but not detained by a flat tire.

But enough with the intros. Here they go...

Craig Hlavaty

12:19 p.m.: "Armed Forces Action Figures" (at the SXSW tradeshow)

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Craig Hlavaty, 12:01 p.m.: "Talking shop with Andrew Dansby."

Adam P. Newton, 12:01 p.m.: "I'm here at Parkside for Wunderbar. German DJs FTW!"

Hlavaty, 12:08 p.m.: How dare they put Flatstock and a record show next to each other."

Hlavaty, 12:13 p.m.: Heading into the industry tradeshow to perpetrate lies and not use an iPhone."

Hlavaty, 12:21 p.m.: "Small shrine to Chilton at the Memphis music booth. Playing videos and whatnot. People are still so stunned by his death last night."

Newton, 12:23 p.m.: "Seriously, most of the chatter is in German. I'm just here for the dubstep, courtesy of Tobias Thomas."

Newton, 12:30 p.m.: "Classic 'fancy' day party feel - lots of talking while no one pays attention to the tunes."

Newton: 12:32 p.m.: "The DJ is attempting to play great grooves, but he's realized that people aren't here for him."