Fri., Nov. 6 2009 @ 11:46AM
There's no nice way to say this, so Friday Night Noise will just say it: MySpace is not enough, and if you are at all serious about making music and serious about building an audience of fans/listeners (be it 500 or 5,000 or 50,000 or 5 million) - and by "you," FNN doesn't just mean noisers, we means rapper, rockers, twee-pop imps, dulcimer soloists, 17th-wave punk upstarts, vegan/freegan hardcore nihilists, beardo folkies, classically-trained cellists, scatters, R&B hopefuls, beatboxers and everybody else besides - you've gotta think bigger than MySpace. Launching a MySpace page to rep yourself, your scene or your set should represent a mere component of a larger online promotional strategy - it shouldn't be that strategy's alpha and omega.
Look, FNN totally gets why musicians love MySpace. It's free. (Or "free.") To a degree, you can customize your page. It allows you to keep up with friends and fellow travellers, and you can plug in your upcoming tour dates, stream MP3s and YouTube clips, accrue admirers and allow random strangers to relentlessly plug their wares/shows in the comments. (Which, admittedly, has led yours truly to some significant discoveries.)
Status as Rupert Murdoch's property aside, it's a pretty awesome tool - FNN will give it that.