1. Story gets broken by one of Adam Schefter (ESPN), Jay Glazer (FOX), Chris Mortensen (ESPN, correct 32.5 percent of the time), or Ian Rapoport (NFL Network) and tweeted out.
(1a. Whoever doesn't break the story tweets as if they did and covers themselves by including the words "sources say" in his tweet.)
2. Sports radio and SportsCenter obsess over the story for the next two or three days, both becoming a huge brick and mortar version of a can of lighter fluid.
3. Fatigue sets in, and the topic evolves from "[fill in name of scandal]-Gate" to how sick we all are of discussing "[fill in name of scandal]-Gate".
4. Saturday Night Live and South Park race to see who can clown the scandal first.
And that's where we were this weekend on Deflate-Gate, when Bill Belichick called his press conference Saturday to show off his science newfound knowledge, and presumably SNL had to scramble to rewrite its script. Here's how it went:More »