Jason Dean via Flickr
How do you know a brand is damn near bulletproof?
When the functional quality of its product is mediocre, when the buildup to the part that matters is totally irrelevant, and when fans can count on one hand how many people they can name who are associated with the product, and yet you still bang out record television ratings....that's a bulletproof brand, my friends.
March Madness -- the tournament, the fanfare, the brand -- cannot be touched. To the average fans, the players are just a bunch of jerseys running around playing, not really playing all that well, and so long as there are games in March and those games have drama (actual and gambling-fabricated drama), people will watch.
They're watching this year in record numbers, and there's certainly been something for most everyone -- a decent amount of upsets, some feel good stories, and an upper tier that should eventually give us a pretty good Final Four, the road to which goes through Houston this week!
The first weekend had winners and losers. Let's look at the highlights....More »