Brand Building on the Internet in 2014 Is an Interesting Phenomenon

Categories: Game Time

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Photo by Brian Horowitz
Biebs changes lives, says this man.
If you're a celebrity, you establish your brand in any number of ways. Perhaps you have a YouTube channel with made-from-scratch videos or snippets of your television appearances. Maybe you have merchandise that you sell, or blog posts that you write. And ultimately, the engine in 2014 is social media, the mechanism through which much of the material is conveyed.

Indeed, there are any number of ways to portray your persona and establish "the brand."

However, there is one immutable fact -- if any of your brand-building efforts involve tweeting out a picture of yourself in a social situation with Justin Bieber, the Internet will devour you and toss you and your brand into douche prison.

Go to jail, go directly to jail. You suck.

Who's the latest to find this out?

That would be former Duke point guard and current ESPN analyst Jay Williams.

I don't follow Williams on Twitter, largely because when I watch him on television, I don't ever find myself a) marveling at what I am learning or b) laughing hysterically. One of those two things is typically the buy-in for me to follow a fellow media member, especially one who is force-fed to me by ESPN.

With Williams, I've never found him to be particularly needle-moving. I don't like him, I don't hate him. He's just sort of there. So imagine my shock when I saw that he has more than 1.5 million Twitter followers.

Apparently, there are 1.5 million people who find inspiration in tweets like this...

...or this...


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