Awful '70s Halloween Costumes: One Incredible Old Ad Reveals the Horror
Costumes were $1.99 or $2.99, the candy was cheaper than today, but still a price was paid. This ad -- this one single ad -- is irrefutable proof how utterly lame Halloween was back in the day.
Kids of today, you have no idea how good you have it. Let's examine, via close-ups, the horror of trick-and-treating back in those dark days.
Here we have choices that amply demonstrate the rigid specifications of '70s Halloween costumes: For boys, you had a cheap-looking shirt emblazoned with some iron-on logo, and a featureless pair of very thin vinyl pants of whatever color the shirt was. These usually had to be worn over regular pants, if you wanted to survive the night without frostbite.
"Frankie Groovie" and "Baron Balthazar" were TV characters whose 15 minutes of fame apparently exactly coincided with this particular year's Halloween. Or, given the crazy low prices and Woolworth's reputation back then, the previous year's Halloween.
Why Superman is wearing a mask, we have no idea. Nor do we know why Mickey Mouse appears to be a wasted college freshman barfing up the Ripple wine at a mixer.