Southwest Airlines TV Ads: Creepy, Kinky, Sexist or Just Bad -- Five Examples

Categories: Television

Southwest Airlines had another big month in February, the company announced today. They also announced they'd be joining in the latest round of airfare hikes, which is nice.

We do love us some Southwest here in Texas. Maybe it's the ads. Through the years, they've been...odd, for the most part. Also disturbingly sexist or kinky. But usually entertaining.

Here are five:

5. In Harm's Way
Yeah, just stick her out on the runway -- it won't give kids any ideas. Besides, they'll be too busy looking at those gams!

4. That '70s Show
In case you have been tricked into thinking the '70s were a strange, wonderful, happenin' time, this ad will disabuse you of all but the "strange" aspect.

3. Subtlety, Thy Name Is Not Southwest
You thinking of buying a plane ticket? Check out this ass, mister.

2. Yeah, We Can't Think of Much Reason to Go to Philly Either
New service to Philadelphia!!! Fly us and...and...we don't know, eat a cheesesteak or something. Look, we just get you there. After that, you're on your own.

1. Bend Over, Boyfriend
In this ad, a man gets anally raped by a strap-on-wearing dominatrix. In the second ad in the clip, Southwest demonstrates how even females love football by showing a woman using a field-goal kicking technique that hasn't been part of the game for decades.

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C'mon #1 was the best!

Richard Doll
Richard Doll

Yeah, I'm a sexist pig for saying this, but I loved stewardess' (flight attendents) in Hot Pants, so sue me. But I will say it lost it's appeal (for me at least) when they started hiring men for the job.


I worked for Southwest in Dallas. We were in the HQ archives reading the original ground operations manual which also include instructions for flight attendants.

The guidance (and I paraphrase) was:

*A woman's hair can be her crowning glory or a stringy mop.*Gentlemen have been proven to prefer a bright bright mouth.


True story. This manual was printed in 1972.

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