Metro May Take Bold, Courageous Step Of Accepting Ads On Buses
Found money, right?
There wasn't really a good answer except "that's how it's always been done."
Now Metro has released a new budget and, buried deep within, is a one-sentence bold step into the 19th Century: "Pursue advertising on buses."
The nugget was first discovered by
Metro VP George Smiley told us that city ordinances prevent ads on bus stops, which would probably me more lucrative than bus ads. And he said the most recent study the agency had done showed the revenue from bus ads would be minimal.
But even "minimal" is better than "none," right? Baby steps, Metro, baby steps.