Camel's New Bi-Sexual Cigarette
Introducing: Camel Crush. Each cigarette contains a menthol capsule in the filter; if you squeeze it, the cig is minty fresh. If you don't, it stays non-menthol.
But, um, why? Don’t you either smoke menthols or not? Unless you’re a smoker who is tired of not being able to lend smokes to your pals because you prefer menthols and they don’t. But we’re pretty sure that’s the best part of smoking menthols.
Camel is planning to test-market Crush in Houston and we got a pack of our own thanks to a super-secret connection (AKA blood relative) who’s helping with marketing.
We asked a potential cancer patient (i.e., a smoker) to try it out. He took a couple of puffs without breaking the capsule and said there was still a menthol taste. “It tastes like I chewed some gum and then smoked a Marlboro Light,” he said. Post capsule-break, he said it tasted like a weak menthol cigarette.
Man, you know who would really enjoy something like this? Kids!
-- Dusti Rhodes