This glorious Easter season, the Texas Department of Transportation has taken it upon themselves to disrespect the state's flourishing Latino population. How, you might ask?
Photo by Dyanna Hyde What's missing is the card for El borracho, or the drunk.
By using the Mexican game of chance known as lotería. The game is part of the branding for an anti-drunk driving initiative directed toward the state's Latinos.
It's being labeled a "culturally relevant campaign" that runs through May 5 (yeah, Cinco de Mayo, which in all honesty is more of an American bro holiday than an outright Mexican celebration).
And get this, a lunch truck van will make the rounds in Laredo, McAllen, Corpus Christi and Lubbock, luring people to mass games of awareness over driving liquored up.
Playing on the law of averages TxDOT is doing their part to save lives, according to them:
In 2013, there were 25,158 DUI-alcohol crashes in Texas that resulted in 8,702 serious injuries and 1,022 deaths. Of those DUI-alcohol crashes, 11,867 - or nearly 37 percent - involved a Hispanic driver. Among young male drivers ages 17-34, Hispanics accounted for nearly half (47 percent) of all crashes where drivers were under the influence of alcohol.
So, according to those stats, it's Hispanics overall, not just Mexicans. Still, it makes sense to target Mexicans since stereotypically, they are what the folks at TxDOT see when they see a Spanish-speaking person.