On the spectrum of sports interviews, there are many categories -- in-studio sit down interviews, brief post-game quick hit interviews, standard one segment phone interviews, to name a few.
Photo via Tonystl Junior, back in the good-interview days.
But if the spectrum of sports interviews were to be rated by "clunker potential," i.e. the possibility that the conversation comes off as contrived, self-serving, or awkward (or all three), easily the interview type that scores highest in that category is the "athlete endorsing a sponsor" interview.
It's why so many listeners hate Radio Row during Super Bowl week. The interviews aren't real bookings. They are, by and large, athletes who are pimping some sort of product or sponsor which they get to plug in exchange for the "privilege" (tongue in cheek) of speaking to them for seven minutes.
Believe me, I totally understand why listeners don't like these interviews. It's mainly because they don't feel like real interviews, they feel like a miniature interview with an infomercial stapled to it.
Well, Ken Griffey, Jr. set a new bar for "worst sponsorship interview ever" on SportsCenter yesterday, and that is not easy to do.More »