When it comes to the standings, Major League Baseball (or any team sport, for that matter) is a zero sum game.
Breaking Bad night?
One team wins, one team loses, and in baseball, by the time August rolls around, from a business standpoint, you just hope that the teams that lose regularly are in cities where the fans attach fewer conditions to attendance than in other cities. St. Louis, Boston, Chicago....those seem like places where tickets still get sold even if the team is ten games under .500.
Unfortunately, many cities aren't nearly as unconditional with their love for their hometown team, so it sends marketing and promotions departments scrambling for solutions to create buzz, fill seats, and generate revenue.
Phoenix is one of those passive sports cities.
At 44-57 heading into Wednesday's games, the Diamondbacks are on a long road to nowhere, mired in a battle for third place in the NL West with the equally underwhelming San Diego Padres. So how does Arizona get fans out to the ball park for a Sunday game against the woeful Chicago Cubs?More »