In the world of social media marketing, there is something called "click bait." These are images or headlines that, because of their salacious or outrageous nature, make people click them to see where they ultimately lead. There may be some on this very page you're reading in the form of hot girl photos, for example.
Not cool, CNN.
This is not to say all click bait links are worthless, but the intimation is that the link makes them seem much more important or valid than they are. Much like the sensationalistic news headlines in the days of yellow journalism, click bait has the effect of over-hyping stories that rarely deserve it.
The most egregious organization when it comes to headline click baiting is Upworthy, the feel-good website full of videos and stories meant to make you feel good or angry or ready to act on...well, something.More »