Congrats to the University of Texas on an 8th Straight National Title in...
Indeed, while the on-the-field product for football has regressed to "decidedly average with hope this season" and the on-the-court product for basketball has devolved to "just plain bad," one thing the University of Texas does really well -- TWO things, actually -- is cash checks from the Longhorn Network and sell T-shirts.
Sure, they may struggle to a December 28 bowl again this season and get knocked out in the first round of some acronym basketball tournament we've never heard of in March, but those Longhorn sweatshirts, tin garbage cans and car window flags?
JUMPING off the shelves, bitches...
Longhorn trash talk out of the way, given recent events surrounding merchandise and memorabilia around the world of college sports, the latest information disclosed by Collegiate Licensing Company has some interesting tidbits.
First, let's take a look at the rankings.
Before doing so, it's important that you know two things -- one, the rankings represent royalties reported July 1, 2012, through June 30, 2013, on all collegiate merchandise sold on behalf of CLC-represented institutions. So it encompasses this past football season (Johnny Football!) and this past basketball season. Second, it includes all the major schools except Ohio State, Michigan State, University of Southern California and Oregon, who run their merchandising outside the specter of CLC.
So with that in mind, here are the top-20 school rankings for that time period. Full rankings are available on the CLC Web site:
(1.) The University of Texas at Austin
(2.) The University of Alabama
(3.) University of Notre Dame
(4.) The University of Michigan
(5.) University of Kentucky
(6.) Louisiana State University
(7.) University of Florida
(8.) University of Georgia
(9.) University of North Carolina
(10.) The University of Arkansas, Fayetteville
(11.) The University of Oklahoma
(12.) Texas A&M University
(13.) University of Wisconsin
(14.) University of Nebraska
(15.) University of Tennessee
(16.) University of South Carolina
(17.) West Virginia University
(18.) Auburn University
(19.) The Pennsylvania State University
(20.) University of Missouri
Other schools of interest: (25.) University of Louisville (26.) Texas Tech University (34.) Duke University (38.) Boise State University (46.) Texas Christian University (68.) Texas State University -- San Marcos (73.) Gonzaga University