Know Your Local Media: Laura Reynolds and Her Sexy Traffic
Each week, we will profile an esteemed member of the local media and ask them five questions, for better or worse.
Name: Laura Reynolds
Photo by Anna-Megan Raley
Employer: CBS Radio
Title: Assistant Program Director/Traffic Reporter
Laura Reynolds wears a lot of hats for the various CBS-owned radio stations including 610 AM, 650 AM and 100.3 FM. She screens and hires producers, writes copy, schedules talent and does a ton of promotional events. But most know her for her daytime traffic updates across the dial. For someone who has made a name for herself doing traffic, Reynolds has managed to carve out a remarkably long and stable career in what could most kindly be called a volatile industry.
One way she has distinguished herself is through her Friday afternoon "Sexy Traffic" segment she does on KILT 610, the leading sports radio station in town and home to both the Texans and the Rockets. Every Friday afternoon at 5:30 p.m., Reynolds pants and moans her way through a suggestive reading of the day's congestion woes.
We asked her about that and her career in radio in this week's five questions.
How did you get into media/traffic, etc?
Long story short: In high school I was president of our FBLA (Future Business Leaders of America) club. To promote the club, I went on the local morning show on a station in Columbus, Nebraska. What was supposed to be a five-minute interview turned into more than two hours on-air. The morning show host hired me on the spot for weekends DJ'ing. The same host pushed me to get my journalism degree from Mizzou, which I did.
So mostly I've been a DJ at various formats. I loved anchoring the news -- the governor of Missouri used to listen. I know because he'd call me and my co-host directly if he didn't like something. I also enjoyed being a TV reporter and a weather forecaster, so much so I eventually went to Mississippi State for meteorology.
Traffic reporting? I've only reported the traffic in Houston and I took that job because I needed to pay rent. I never treated it like "just the traffic," though. I like to make people smile (or grimace) with my antics during the reports while delivering as accurate of a report as I can. These reports led to a full-time job with CBS Radio Houston.