The Most Hideous "Cinnamon Challenge" Video Ever -- A Zapruder Breakdown

Taken only in moderation.

Invention begins with a conversation. I've often said I'd love to have a DVD of the conversations that took place in creating some of the items or concepts that are woven into the daily fabric of our lives. Deep dish pizza, strip clubs, YouTube, pretty much everything started with someone saying, "Hey, what do you think of this..."

I envision the conversation that preceded the invention of the "Cinnamon Challenge" taking place at about three in the morning and involving quite a bit of weed.

If you don't know what the Cinnamon Challenge is, it's really quite simple. Basically, the contestant is required to swallow a spoonful of cinnamon without the aid of water. It's surprisingly difficult, bordering on impossible.

I'll admit that I'd never heard of the Cinnamon Challenge until a few years ago when Raheel Ramzanali (then a co-worker of mine at 1560 The Game) attempted it on air. Because challenges like these, involving choking, vomiting, and plumes of ground cinnamon spewing from every orifice in the human head, don't translate all that well on radio, a video of this momentous event was shot and uploaded on YouTube for posterity's sake:

Since then, perhaps more cognizant of its existence, I've seen videos of many others attempting the Challenge. People like NBA players....

....little kids....

....and hot chicks....

They all have their own special, demented kind of charm. But it wasn't until yesterday that I saw the most hideous Cinnamon Challenge video of my brief Challenge-watching history (hat tip to The Big Lead and their Roundup section). The only way to consume this video is with a chronological breakdown, which you can find below:

(NOTE: For purposes of clarity, I am going to assume that the main characters in this video are a grandson with his grandmother, although let's face it -- visually, this "family" is fucked up enough that "husband and wife" and "cousins" are both firmly in play.)

0:01 -- The mischievous grandson enters the room. He weighs about 115 pounds, is covered in tattoos and walks around the house shirtless. Therefore, I can very easily draw the conclusion that this video takes place in West Virginia. In fact, if you look closely, I think you can see the carton of bath salts on the counter, and if you listen carefully you can hear the pygmy goats whinnying in the back yard.

0:06 -- Grandson offers grandmother fifty bucks to take the Cinnamon Challenge, which makes this the first Challenge where a contestant could get paid from the money in her own welfare check.

0:08 -- Grandson tattoo scorecard: chest, neck, back, face, arms, hands, represent yo!

0:15 -- A clearer look at Granny reveals that she could be Rex and Rob Ryan's long lost triplet brother. Handsome woman. (Bonus: I love the red Fisher-Price microwave oven on the shelf.)

0:20 -- If you had "grandson smokes cigarettes inside the house" at -2,000, cash your ticket! Classy joint!