Eight Very Strange PSAs from the '70s, Featuring Terrible Sideburns and a War on Condiments
In the course of our assiduous research into strange and ineffective anti-drug PSAs (public service announcements), we got somewhat immersed in the whole 1970s PSA world.
Fashion advice from the government.
It's a world in which you want to tread lightly.
The PSAs can be creepy, ill-lit, grainy things that dare you to watch them, or they can be urging behavior no human being would ever consider.
But somewhere, someone thought they would be effective, or needed to be done for the good of society. Here are eight:
Even 40 years ago, people were wailing about kids getting fat. So they put together this ad -- aimed at kids -- urging them to tell Mom to give them a hug instead of cookie or cake when sympathy or praise is called for. That's ridiculous enough on its face, but then there's the whole creepy psychological subtext of kids lecturing parents on how to express love.
In the course of trying to get us to care about some hick Iowans, the makers of this PSA illustrate these Iowans a) forcing their kid to walk home because they couldn't catch a fish, and b) wearing the most hideous set of sideburns since the Civil War.
Drive 75 mph and screw 'em.
Obviously, the ketchup and sour cream industries were outgunned here. We don't recall any similar campaigns against high-fructose corn syrup.