Pop Rocks: The Sublime Genius Of Heidi Montag
So I see Heidi Montag's album dropped a couple of weeks ago.
"Are you being ironic, dude?"
"I don't even know anymore."
There will be more than a few of you who feel compelled to ask "Who?" when they hear that name. In that case, the first thing I'd like to do is welcome my Chinese readers who apparently don't have access to Google. After that, I would say just one thing to these people: leave. Leave this article at once and never return, for once you linger too long in the sunless realms of celebrity insipidity, there's no turning back. This way lies madness, or Perez Hilton. Possibly both.
Now then...Heidi -- beloved of Spencer Pratt (a name that wouldn't have been out of place in Monty Python's "Upper Class Twit of the Year" sketch), plastic surgery disaster, and "star" of MTV reality cancer The Hills -- released her album Superficial on January 12 to the sound of crickets. And not a lot of them. According to Nielsen SoundScan, the album had moved less than 1,000 units (some sources say only 658 copies have been downloaded). Put another way, that's probably less than two copies per cosmetic procedure. At this rate, she'll only need another, say, 249,500 surgeries to reach gold record status.
Yeah, I know...the revelation that a delusional airhead whose biggest
accomplishment to date is becoming even more undeservedly famous than
Paris Hilton may have misjudged the demand for her pop record is right
there on the Celebrity No Shit spectrum alongside Clay Aiken
announcing his homosexuality and 9-11 "Truther" Charlie Sheen possibly
being mentally unstable. Her apparent disconnect is evident in an
interview quoted in People:
"I think it's gonna do great," said Montag. "I have a million Twitter followers and they're all very excited. So that's at least a million people right there. It also takes time. I don't expect it to be instant. Maybe it's the biggest album in a couple months. Maybe it's the biggest album in a year. This is the first album of many to come. As long as I can keep affording it and keep doing it, I will because it's my love and my passion."
EW contacted Montag for comment, but her rep said she was "unavailable for interviews due to Hills filming for the next couple weeks."
Of course she was. And all this proves is that, like everyone else, a
train wreck is fine to watch from afar, but no one actually wants to
Montag claims she sunk $2 million of her own money into the album.
This seems hard to believe, unless she hired Baron Samedi to raise
Jimi Hendrix from the dead for the guitar parts. That kind of scratch
should have been able to buy her a little advertising, or at least
some decent payola.
Because let's be honest, is "Superficial or "Turn Ya Head" really that
much worse than the other auto-tuned crap that's currently topping the
charts? The Black-Eyed Peas are so awful I can actually feel my
cerebral cortex smoothing over when I listen to them, and "TiK ToK,"
the currentNumber One song by someone calling herself "Ke$ha" makes me want
to climb up a bell tower and shoot nuns.
How does she compare to other actor/models who ill-advisedly decided
to enter the music industry? I'm sure you remember a certain Don
And that's just scrapping the craptacular surface. Sure, Montag's
album...isn't good, but it really doesn't compare all that unfavorably
Salerno (warning: nipples), or Samantha Fox, or
Okay, that's not really fair (I actually liked Milla's album), but the
point stands. Further, maybe this whole enterprise was planned from
start to finish. The plastic surgery, the staged photo ops, the excruciating reality
show moments...maybe all of it was part of a concentrated effort
to make the ultimate self-referential celebrity statement. Something
so meta it can no longer be contained within this reality's normal
ironic framework. In short, it was a cunning master stroke so subtle
and ingenious that it obviously flew right over the heads of all you
pinheads following them on Twitter.
This is what I choose to believe. Of course, I also believe in the
Loch Ness monster and that I saw Elvis on I-40 outside of Memphis in
1996, so make of that what you will.