Cupcakes have been the rage in America for several years now. After stores were opened exclusively to sell cupcakes, television shows were centered on the little individual desserts and the public went crazy over different cupcake presentations and decorations, it seemed as if cupcakes were the end-all-be-all desserts.
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|Cupcakes are on their way out, so what other treats are in?|
However, after recent results showing that Crumbs Bake Shop's stock has fallen by 22 percent. What once was being sold for more than $13 a share, is now going for a measly $1.30. In addition, Sprinkles has delayed its much-ballyhooed cupcake ATM.
The cupcake industry just isn't what it was a few years ago, when everyone and his mother wanted to get a cupcake -- cupcakes are elegant and have interesting designs and sweet flavors. Personally, I have always loved cupcakes; they're like your own personal cakes. But there's the problem. Everyone knows how to make them, causing the public's demand to diminish for something so homemade and simple to put together, as noted in a Wall Street Journal article about the crash of the cupcake market. Why would you pay nearly $4 for one when you can make a dozen or two at home for less than that?
One of the biggest draws with cupcakes, however, was the fact that they're little; they are easy to package to go or to eat in a shop. Their size makes them the perfect treat for individuals. But there are also other small treats we should keep our eyes out for -- they could be the next big, or little, things.More »