Photo by Francisco Montes Pi Pizza Truck expresses a unique style designed by tattooist Gabriel Massey.
Last November, local food truck favorite Pi Pizza wanted to celebrate its one year anniversary with something memorable. Anthony Calleo, owner and head honcho of Pi Pizza, came up with the idea to offer anyone who got a Pi Pizza tattoo during that month free pizza for life.
Not some pizza for a couple of months, not free pizza until he gets tired of seeing your face. Nope, free pizza for as long as you're alive. The deal would even extend into Pi Pizza's future brick-and-mortar plans. One slice a day was the only catch. But considering their slices are ¼ the size of a whole pizza, one slice is easily a meal. Calleo partnered with Scorpion Studio's Gabriel Massey, who designed the flash sheet of tattoos that were various designs all revolving around Pi Pizza. A total of 22 people got tattooed throughout the month to express their pizza love.
As both a tattoo lover and a pizza lover, I thought this deal was nothing short of perfect. I made my appointment and soon had my new tattoo. The next evening, I was at Pi Pizza Truck showing them my new ink, ready to receive my slice. It was pretty straightforward, and it wasn't soon after that when they started remembering me.
I frequented it often, and for some weeks (more than I'd like to admit), I tried going every day they were open to get the best mileage out of my tattoo. Was this all part of an evil plan to feed me for free until I keeled over and died due to excessive amounts of pizza? Death by pizza doesn't sound half bad, actually, but no, Calleo wasn't plotting to ruin my life with his offer. I recently caught up with Calleo to ask him how this idea started and what he might have planned down the road.