After three years of operating a sizable baking business on an eight-foot table in the kitchen of Kraftsman Baking, Rebecca Masson was ready for a little more elbow room.
Photo from Kickstarter Pastry chef Rebecca Masson is seeking funds through Kickstarter to open a permanent bakery.
She's the creator and owner of Fluff Bake Bar, a company that makes cakes, cookies, cupcakes and other baked goods, and she has achieved enough success to warrant a space of her own. Masson, who uses the nicknames "Sugar Fairy" and "Sugar Hooker," stocks her products in shops and restaurants around town, but with the business growing, she needs a storefront and another employee.
Instead of turning to the bank or investors, though, Masson turned to Kickstarter, a crowdfunding website that's been gaining popularity among would-be restaurateurs across the country. Here's how the outfit defines itself:
Kickstarter is a funding platform for creative projects. Everything from films, games, and music to art, design, and technology. Kickstarter is full of ambitious, innovative, and imaginative projects that are brought to life through the direct support of others. Every project creator sets their project's funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers' credit cards are charged when time expires. If the project falls short, no one is charged. Funding on Kickstarter is all-or-nothing.
There's the catch, and the thought that sometimes runs through Masson's head as she works toward her goal: If she doesn't raise $50,000 by 10:04 a.m. on December 19, she gets nothing.More »