Menchie's Frozen Yogurt Food Truck Has Arrived

Photos by Molly Dunn
The first frozen yogurt food truck has landed, Houston.
Menchie's Frozen Yogurt has established a presence in Houston during the past several months. The franchise has 15 locations in Houston and the surrounding area, and now it can say it has the first frozen yogurt food truck in Houston.

On Friday, March 7, Menchie's opened its bright pink froyo truck outside the shop on West 19th Street. Although it looks exactly like a regular food truck, it's completely different. Rather than opening up the windows for service, the truck opens a side panel revealing six frozen yogurt flavors in three sections, each with a middle dispenser to swirl the two adjacent flavors.

The Menchie's frozen yogurt food truck has six flavor options, each with a dispenser to swirl two flavors.
Everything is self-serve, just as it is inside brick-and-mortar locations. The two differences between the stores and the truck are that the cups are smaller (about half the size of the store's cups) and you don't weigh your froyo to determine how much you pay; it's one flat rate of $5. So get the biggest bang for your buck...or five bucks, and fill that cup up as much as you can. Otherwise, you're getting ripped off.

The Menchie's truck offers six flavors separated into three sections, allowing you to swirl two flavors in each section. During the grand opening, the first section included strawberry and cake batter -- a classic combination; the middle section included the tart honeydew melon sorbet and fruit punch sorbet -- a great mixture for those wanting something tart and fruity; and the third section included the staple vanilla snow and über-fudgy brownie batter. While many enjoy having the selection of nearly 15 flavors at the store, it's nice to be limited to just six flavors, making your selection process much easier. Hopefully the choices vary each time the truck heads out to offer mobile froyo.

Add classic toppings like sprinkles or out-of-the-box toppings like Nerds.

There are about eight topping choices, ranging from chocolaty and adventurous flavors such as Oreo cookie crumbles and Nerds to simple, classic toppings like graham cracker crumbs and rainbow sprinkles.

As we creep closer to summer and the temperatures start to rise, the demand for froyo mobile trucks will definitely increase. It's a modern-day ice cream truck! Follow the truck on Twitter @menchiestruck to see where it will be stopping by to serve its frozen yogurt each time it hits the road.

Location Info

Menchie's Frozen Yogurt

1944 W. Gray St., Houston, TX

Category: Restaurant

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Studies are saying yogurt businesses and franchises are poised to be a hit this year and in the years to come. People are trying to find better, healthier alternatives to the usual mix of unhealthy yet delectable treats sold just about everywhere. Being both healthy and yummy, yogurts are taking over the typically sugar-loaded ice cream.

The same trend is actually happening with fast food chains. Experts say franchises like Burger King (along with its peers-and-foes McDonalds, KFC, Pizza Hut and others that have made America a fast food country) are on a losing battle to fast-rising "fast-casual” diners, with Chipotle leading this pack. Customers, reports say, are gravitating toward the new restaurant segment that focuses on fancier menus, fresher ingredients than traditional fast food chains’ and with equally fast – if not faster – service.

It’s easy to see why entrepreneurs are showing interest and trying to find out how much it takes to own a Chipotle franchise. has the details and to those in the know, it certainly looks like the market is ready for the change.

This “redefinition” of American fast food is still taking the first few steps, and analysts are confident we’re seeing this change alongside franchising treading that road to recovery, as the economy is. (Some experts dispute these optimistic projections, arguing the statistics are not always what they seem to be.)

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