La Fresca Pizza: Please Become a Chain
Photos by John Kiely The temptation was almost too much.
"Why don't you just get the pizza delivered?" my son asked, "Is this about not being lazy?" I assured him that pizza delivery was merely a convenience for busy people and there was a different reason to pick up a carry-out pizza. Still, I was glad to hear his Confucian work ethic coming out.
"No, the point of picking up a pizza is to have a tantalizing aroma in the car for ten minutes to drive you crazy, before you get a chance to eat it." I said. "What's tantalizing mean?" was the not-surprising reply.
We were on our way to La Fresca Pizza, a small carryout-and-delivery pizza joint in Meyerland's Braeswood Square. I'd ignored the place for months, because the exterior features cheap-looking graphics and advertises a $7.99 large-pizza offer, as if it is trying to rival Little Caesars. Worse, the slogan is "Always Fresh," which makes La Fresca sound as if it's competing with frozen pizza.
Nevertheless, a little pizza bird told me that La Fresca has perhaps the best thin-crust pizza in the area. But I was with my son, who likes a breadier crust, and small kid-size slices. That was fine with me for reviewing purposes, as nothing reveals pizza flaws better than a small pizza.
I asked the man at the counter if La Fresca was a national chain, and he said no, it was a family operation, and that everything was made fresh in-store. I asked him what La Fresca was known for, and he said the Combination was very popular.
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